Track conversions coming from LinkedIn ads

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To track conversions made with LinkedIn ads, you need to install a piece of code called the LinkedIn Insight Tag on your website. This will allow you to track various conversion actions, such as form submissions, page views, or clicks on a specific link.

Conversion tracking can help you see which of your ads are successful and which are not. If one of your ads is generating a lot of clicks but few conversions, you may want to consider changing your ad text or targeting to improve its performance. Conversely, an ad with a high number of conversions deserves an increase in budget to reach a larger numb luxembourg mobile database er of users.

Conversion tracking is a great tool for optimizing your ads. Optimized ads deliver higher efficiency.

Draw information from statistics and analyses
In addition to standard metrics, LinkedIn also offers advanced analytics. These help you better understand who is interacting with your ads and how. You can find statistics under your profile in LinkedIn Ads. You can track a variety of metrics, including impressions, clicks, conversions, and cost per action.

By performing analytics, it's easy to identify areas for improvement and optimize your campaigns. Track data throughout the campaign and don't be afraid to adjust your ad campaign.

Optimize for mobile devices
Keep in mind that most people use LinkedIn on mobile devices, so make sure your ads and landing pages are displayed correctly. If your website isn't mobile-friendly, you're likely missing out on potential conversions that you could otherwise get.

Summary
Now you know why and how to advertise on LinkedIn. The social network LinkedIn is an ideal advertising platform for B2B businesses, as it is easy to target the right customers.

So how do you get the most out of your B2B advertising?

Define and regularly update your target audience

Create valuable ads

Test, test, test

Take full advantage of targeting options

Track conversions coming from LinkedIn ads

Draw information from statistics and analyses

Optimize for mobile devices

The above methods will ensure more successful advertising. There is nothing left to do but to use them in your business.

If you need advice on setting up LinkedIn ads , don't hesitate to contact our experienced