How to reach Gen Z with marketing

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How to properly set up marketing strategies and tactics that will appeal to the Gen Z audience?
We are increasingly faced with the question of what marketing strategy to use to reach “millennials.” Time is passing and the goal of many marketers is to reach a new generation of consumers. And the question is: “How to target marketing that will appeal to Gen Z?”

Zoomers , or Gen Z , are a very specific group of teens and young adults. They have never known life without the internet and bring enormous purchasing power. They represent a great opportunity for marketers to offer their products and services to them.

Are you interested in reaching out to Zoomers?

So let’s take a look at how to best leverage the available research to your advantage, and how to work with data to improve marketing strategies and campaigns to resonate with the next biggest generation: Gen Z.

Is it difficult to reach Gen Z?
As a marketer, you want to reach the largest audience for the best return on investment, right? And Millennials may be your largest consumer group . Plus, these “Baby Boomers” have the most money to spend. That’ paraguay mobile database s why Gen Z is growing in power. And it’s so tempting for businesses!

A recent Bloomberg report points out that these young students and working professionals have disposable, stable, and very high incomes.

But reaching Gen Z with traditional marketing methods is impossible. They listen to something completely different, and marketers are still struggling to figure out where to direct their marketing. Gen Z pays attention and spends their easy money in a completely different way than previous generations.

What is Generation Z?
Gen Z are young people born between 1997 and 2012. This means that the oldest of them are in their early twenties and the youngest will become teenagers this year. The next generation after Gen Z is called Generation Alpha.

Zoomers are very digitally active. They have had mobile phones, social networks since childhood and use the internet for most of their free time. For entertainment and especially for shopping. This generation is very comfortable and has no problem with research and data collection. They readily move from the online to the offline universe. And they are the most educated generation yet.

How is marketing to Gen Z different from other generations?
To be honest, they really do vary a lot. First of all, we need to understand what is most important to each generation. Their priorities are based on the big events that happened in their formative years.

While status is most important to Gen Xers (born 1960–1979), millennials (born 1980–1994) are primarily influenced by authentic experiences.

What is most important for Generation Z?
According to McKinsey research, the main driver of this generation is the search for truth. Once marketers understand that Gen Z is very comfortable searching for information and cross-referencing data sources in search of truth, they will understand what content to create to appeal to them.