Developing a content strategy

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product marketing
Now that you have the basics down, let's move on to creating a strategy.
1. Defining goals
A product marketing strategy starts with setting measurable goals. For example:
Sales increase by 20% per quarter.
Increased brand awareness by 30%.
Attracting 1000 new clients.
Use the SMART methodology to set goals:
Specific
Measurable
Attainable
Relevant
Time-bound
Practical example:
If you're launching a new mobile mexico phone number list app, your goal might be to get 5,000 installs in the first month with a 60% user retention rate.
Content is key in product marketing. Focus on creating content that explains how your product solves customer problems.
Examples of content formats:
Articles and blogs: Tell about the benefits of the product and how to use it.
Videos and webinars. Show the product in action, demonstrate its functions.
Cases. Real stories of clients' results increase trust.
Guides and checklists. Give your clients useful tools to solve their problems.
Advice:
Use storytelling in your content to make it more engaging and emotional.