Social networks in corporate education: advantages and disadvantages

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Using social media in corporate education can be a great way to innovate and engage employees and other target audiences in activities. But, like any strategy, this idea has its advantages and disadvantages.

What you will see in this article:


Advantages of using social networks in corporate training
Disadvantages of using social networks for corporate education
How to develop good training for companies?
Find out more in this article about how social networks can be used in corporate education and other tips on how to develop good training in the company!

Advantages of using social networks in corporate training
Adopting different methods in corporate training and people development is an excellent way to achieve more results with this strategy by enriching learning moments. Methodologies c-level executives email list as virtual reality, gamification and project development help to make activities more engaging and efficient — and a more accessible option in this regard is social media.
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This tool can be used in several ways to promote the exchange of knowledge, taking advantage of the resources that networks offer — such as videos, communities, notices, files in different media, sharing — as well as offering the possibility of incorporating them into the platforms that the company already uses.

In this sense, embracing social networks in corporate education can bring positive impacts such as:

Engagement and motivation
Using a variety of resources helps to increase employee interest in corporate training and people development activities. Instead of just using the expository teaching model, it is possible to use more interactive and attractive formats for the target audience.

Social networks offer this diversification, enabling the use of tools such as live broadcasts, groups, links, quick notifications, gamified activities, among others, thus increasing employee motivation in activities and their engagement in the strategy as a whole.

Collaboration and knowledge sharing
Social networks are spaces that encourage the exchange of ideas, contacts and knowledge among users. Without this movement, they would all have gone bankrupt.

In this same logic, embracing social networks in corporate education strategies encourages participants to exchange information, perceptions and additional materials among themselves, contributing to the collective construction of knowledge.