Consider these five key developments:
Posted: Wed Feb 12, 2025 6:37 am
Why it seems like local businesses don't need websites.
Statistical evidence of why local businesses need websites now more than ever
The current status of local business websites and much-needed improvements
How did Google stop giving so many gifts?
Within recent memory, a Google query with local austria number data yielded a large pack of ten nearby businesses, with each entry taking the user directly to those brands’ websites for all their next steps. The modest marketing efforts were rewarded with a shower of Google gifts in the form of rankings, traffic, and conversions.
Then those generous SERPs shrank to seven spots, and then three, in a deal with the mobile sea change and comprised of layers and layers of Google-owned interfaces rather than direct website links. In 2018, when we rustle through the wrapping paper, the gifts we get from Google seem cheaper, smaller, and less spectacular.
1) Zero-click mobile SERPs
This slide from a recent presentation by Rand Fishkin summarizes his findings regarding the growth of click-free SERPs2016-2018 کے درمیان. There has been a 20% increase in the delivery of search engine results to mobile users that don't require them to delve deeper than Google's own interface.
2) Paid advertising encroachments in local packs
Statistical evidence of why local businesses need websites now more than ever
The current status of local business websites and much-needed improvements
How did Google stop giving so many gifts?
Within recent memory, a Google query with local austria number data yielded a large pack of ten nearby businesses, with each entry taking the user directly to those brands’ websites for all their next steps. The modest marketing efforts were rewarded with a shower of Google gifts in the form of rankings, traffic, and conversions.
Then those generous SERPs shrank to seven spots, and then three, in a deal with the mobile sea change and comprised of layers and layers of Google-owned interfaces rather than direct website links. In 2018, when we rustle through the wrapping paper, the gifts we get from Google seem cheaper, smaller, and less spectacular.
1) Zero-click mobile SERPs
This slide from a recent presentation by Rand Fishkin summarizes his findings regarding the growth of click-free SERPs2016-2018 کے درمیان. There has been a 20% increase in the delivery of search engine results to mobile users that don't require them to delve deeper than Google's own interface.
2) Paid advertising encroachments in local packs