Considerations for successfully creating your content inventory

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If you have reached the same point that led me to create a document to organize the content, the first thing you have to do is open an Excel spreadsheet and export all the links to this sheet.

Doing it manually can be a nightmare, so you can use content inventory tools like Content Insight or you can do it from a WordPress plugin.

Here is a video (in English) to show you how to get it:

Youtube video thumbnail
But before you export you have to do a series of things.

1.- Establish clear objectives
Why do you want to make a content inventory?

Just like any other marketing strategy, you need to ask yourself why you want to take inventory.

Look at my examples, at first I wanted to be clear about how much content I had on my blog and which of these needed better optimization to help me generate buzz on the Internet.

Then, start classifying the content according to the stage of the funnel in which my potential client is.

So what stage are you at?

Or rather, what part do you want to organize?

Based on your answer, you will begin to generate the importance of data.

It may be that you are not focused on generating leads or optimizing them because you have already gone through that, so perhaps it is about saving the best content on your website because you are in the process of migrating or redesigning your website.

In any case, think carefully about why you want this document and based on that, structure and reorganize your links.

2.- Define what to discard, recover, improve
As I mentioned earlier, while I was doing my content inventory, I could see that I had very good material email list of kuwait businesses , both in context and structure.

From what I could tell, it could be improved and then optimized to deliver truly comprehensive content, so at this stage you should do exactly the same.

For example, if you are creating a document to determine what content generates the most traffic (even if it is poor in information), then it is time to recover it, applying the skyscraper rule suggested by Dean Brian.

Find your strongest competitors and see how they approach a certain topic, improve their proposal and start promoting it through the digital channels you have at your disposal.