As seen above, open rates are one of the main metrics on which send time plays a crucial role, but they are not the only ones. In a context where users are faced with an ever-increasing number of emails reaching their devices every day, send time plays an even more important role today.
In fact, thanks to the analysis of opening hours, it is possible to analyze and know what are the habits and behaviors of users. In this sense, profiling and segmentation activities play a crucial role that allow you to know the recipient, their a complete list of unit mobile number database behavior and therefore establish the right time to send, thus abandoning the classic mass emails.
Open time analysis helps you understand how and when to send your email to each user.
For example, a user may open multiple emails in the morning, while a user from another segment may open emails in the evening.
By aligning the sending with user behavior, it is possible to improve and personalize the email according to different times of the day and different types of audience.
Today, users are constantly inundated with numerous emails. Very often, these are general emails that are not only not adapted and personalized to the characteristics of the recipient, but in the best case, do not take into account the behavior and its interaction of the past.
Well-timed emails can help prevent this from happening, as they are more likely to catch people when they are most likely to receive and open the email.