These are just a few helpful tips and tools for developing a winter sales marketing strategy.
In the following paragraphs, we will review 3 strategic activities and present the Blendee Apps that will allow you to implement them in order to increase your sales during the winter sales.
Email marketing, SMS and Push Notification: personalize your communication
During sales and promotions, email marketing remains one of the most effective channels and tools to engage and target users and customers.
With this tool, you reach your users at every stage of their customer journey. Inform them when turkey mobile database sales start, send them personalized offers, show related products to those who have made a purchase or, in view of the end of promotions, surprise them with last-minute offers if they have not yet purchased. Integrate email marketing and push notification activities on the web into mobile marketing strategies: SMS can also be an excellent tool for offline marketing strategies.
If email marketing is the most exploited and one of the most effective channels when it comes to sales, SMS marketing is certainly no different. Special offers, delivery assurances, shipping methods are certainly contents that can be transmitted via SMS.
Cart Recovery: Improve Your Abandoned Cart Recovery Strategy During Winter Sales
Cart abandonment is a recurring problem in eCommerce, but it becomes even more significant during busy periods like winter sales.
While on average, the shopping cart abandonment rate is around 70%, it can reach 80% during peak periods (Baymard Institute).
Having a solid strategy to recover abandoned shopping carts is not only helpful, but also crucial to maximizing sales during peak times of the year, such as Christmas promotions and winter sales.
In this regard, the “Cart Recovery Pro” application developed by Blendee and available in the Blendee App Store, allows you to design a well-structured flow for abandoned cart recovery, using a trigger that allows you to identify abandoned carts in real time and engage users with offers and personalized content sent via email, SMS or push notifications.