Adopting a cross-screen strategy has many strategic and operational benefits. The main ones are analyzed below.
1. Reach the user wherever they are
The user’s customer journey is becoming increasingly fragmented, and with it the devices used: they can start their interaction with a brand on a smartphone, continue on a tablet when they are at home and complete their purchase on a desktop computer. All interactions with the user are no longer limited to a single device or screen. Faced with all this, a cross-screen approach makes it possible to intercept the user throughout their customer journey in a consistent way, regardless of the device or screen used.
2. A consistent and personalized user experience
One of the main goals of a cross-screen strategy is to create relevant customer experiences. A ıran mobile database consistent message across all devices helps build a stronger and more trusted relationship with the user. In addition, through advanced profiling and segmentation activities, it is possible to personalize each message.
3. Greater targeting accuracy
With a cross-screen strategy, you can better understand user behavior, which is not limited to the device used, but also includes interests, brand interactions and much more. All this data, combined with identity resolution activities, allows you to create a complete and unambiguous profile of each user interacting at the different touchpoints. All this translates into the performance of specific and targeted personalization activities.