Artificial Intelligence in Retail: Personalization and More
Posted: Wed Feb 12, 2025 6:56 am
If we want to give an overview of the use of artificial intelligence in retail, we can observe that its use so far has mainly focused on improving the customer experience through hyper-personalization strategies and activities.
AI Retailer Robot
On other occasions, we have observed how, at this stage, the use of technological solutions such as Blendee, capable of helping sellers by creating complete and up-to-date views of customers in real time, can really make a difference, allowing them to develop winning sales strategies based on data.
In this regard, it should be remembered that the use of data collected in the different points of contact allows us to understand consumer behaviour and respond to their changing needs, identifying, on each occasion, the most suitable and relevant products.
The personal shoppers we’ve come to expect from star-studded luxury department ındonesia mobile database stores are gradually being replaced, even in stores, by virtual assistants that leverage advanced algorithms and machine learning to understand a customer’s preferences, style, and budget. They can sift through thousands of products in seconds and select the ones that best match the customer’s needs and tastes. This not only saves time, but also makes online shopping a hassle-free and enjoyable experience.
In retail, however, artificial intelligence has also found its place in applications more oriented towards interaction with the products themselves . 3D and holographic technologies allow customers to see products in high definition, while virtual reality and augmented reality help create truly immersive shopping environments.
But even the backstage of a store can experience its own revolution thanks to the adoption of artificial intelligence-based solutions that can help improve the efficiency of entire processes.
Think, for example, of inventory management, rather than stock management. With AI, retailers can analyze market trends, observe competitors more accurately, and, based on the data collected, optimize their pricing policy.
Let’s not forget “customer service” either: AI-powered chatbots, capable of understanding and answering questions in natural language in real-time, offering 24/7 support, both online and offline, can guarantee a highly efficient and personalized service.
AI Retailer Robot
On other occasions, we have observed how, at this stage, the use of technological solutions such as Blendee, capable of helping sellers by creating complete and up-to-date views of customers in real time, can really make a difference, allowing them to develop winning sales strategies based on data.
In this regard, it should be remembered that the use of data collected in the different points of contact allows us to understand consumer behaviour and respond to their changing needs, identifying, on each occasion, the most suitable and relevant products.
The personal shoppers we’ve come to expect from star-studded luxury department ındonesia mobile database stores are gradually being replaced, even in stores, by virtual assistants that leverage advanced algorithms and machine learning to understand a customer’s preferences, style, and budget. They can sift through thousands of products in seconds and select the ones that best match the customer’s needs and tastes. This not only saves time, but also makes online shopping a hassle-free and enjoyable experience.
In retail, however, artificial intelligence has also found its place in applications more oriented towards interaction with the products themselves . 3D and holographic technologies allow customers to see products in high definition, while virtual reality and augmented reality help create truly immersive shopping environments.
But even the backstage of a store can experience its own revolution thanks to the adoption of artificial intelligence-based solutions that can help improve the efficiency of entire processes.
Think, for example, of inventory management, rather than stock management. With AI, retailers can analyze market trends, observe competitors more accurately, and, based on the data collected, optimize their pricing policy.
Let’s not forget “customer service” either: AI-powered chatbots, capable of understanding and answering questions in natural language in real-time, offering 24/7 support, both online and offline, can guarantee a highly efficient and personalized service.