Using your most important keywords in your URLs

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How to optimize URLs?
When dividing into sections, remember that the link address should be the same in the first part – www. performancemedia.pl… and the catalog (contact, about us) should only complement the whole. Using different addresses will make it much more difficult for customers or readers to remember them and will have a negative impact on SEO positioning. However, if your address is longer, use a separator in the form of dashes or underscores to separate words. Do not forget about an important optimization rule – do not use capital letters in the URL, because the user will not remember which letters are capital in the address and which are lowercase.

When optimizing your URL, don't ignore mobile device users. If you plan on having two versions of your site, desktop and mobile, and not responsive, count on creating a mobile URL. Unfortunately, this also involves optimizing two pages. According to many experts, it's better to leave the RWD page - responsive, at one address, which adapts to different types of computers, smartphones or tablets, thanks to which the URL addressing will be unified for both computers and mobile devices.

WWW addresses should consist of words, but they cannot denmark telegram data be random or only have a characteristic meaning for a given service or product. When creating a WWW address, use the most important keywords. Keywords are phrases entered into an Internet search engine by Internet users that characterize an industry, field or discipline. They search for specific services or products based on them. Good examples are:

sports watch,
men's watch,
ladies watch,
car mechanic,
winter tires for… brand xxx
name and surname – of an athlete, scientist, actor.
The most important keywords are those that achieve the highest search volumes, meaning they are the ones that are most frequently entered into search engines by Internet users. Using them in the URL has a positive effect on SEO positioning, meaning it raises the position of the page in search results.

The URL should be as short as possible
Creating a URL from keywords is not easy. Try to include the most important phrases in the address, and at the same time as short as possible. If you use a short URL, the user benefits first. Concise, short, direct and simple words will be easy for him to remember, he will quickly associate specific services, and in addition will not cause a problem in spelling.