5 great Instagram tactics that bring great results
Posted: Mon Dec 23, 2024 9:34 am
Instagram is rapidly becoming the most important social network in the world, for both users and brands. Instagram's incredible growth is driven by the increasing influx of young users, who spend a lot of time on Instagram. In addition to posting photos, Instagram Stories is also extremely popular , and the private messaging segment is gaining importance.
If you want to promote your brand effectively on Instagram, you'll need to adapt to the trends that are prevalent there. First and foremost, you'll need to create a ton of quality and creative content that will spark user interest, but also create a sense of community with your community.
To avoid wandering through the endless maze of Instagram tips and ideas, a lot of analysis and research has been conducted – the result of which is aggregate data that shows how to use Instagram. The latest research has shown which Instagram tactics have the best impact on growing your reach and number of followers, and we will list them below:
Video content generates much more interaction
While it was once thought that photos were more popular than videos on Instagram, new data suggests otherwise. Research has shown that video posts get 20 percent more engagement than static posts (photos).
Despite this shift, photos are still far more dominant on Instagram. The ratio of photos to videos is far more on the photo side. According to some data, video posts only make up about 15 percent of the content posted on Instagram. Now might be the right time to start creating video content for this network, as the popularity of video is set to grow.
Shorter descriptions achieve more user engagement
According to data from numerous Instagram profiles analyzed, Instagram users create descriptions that are on average 300 characters long . Interestingly, they have as many as 2,000 characters available, but few use that maximum.
When we look at the research, not using the maximum is actually a positive thing, as shorter descriptions have been shown to be better for increasing user engagement on a profile. In fact, many recommend using amerika telefon numarası up to 50 characters in descriptions , which is reportedly the number of characters that users actually read below posts.
It is also interesting to note that some celebrities do not use descriptions at all when posting, and yet they still have an exceptionally high level of reach to users. So, all options are open and good, but it is still recommended to create shorter descriptions that are more interesting to users.
Fewer hashtags, better results
For a long time, there was a thesis that a larger number of hashtags was an Instagram tactic for greater organic reach on Instagram. However, it seems that this has come to an end as research has shown that a smaller number of hashtags actually brings better results .
Instagram profiles with a smaller number of followers should include a maximum of 3 hashtags in their posts . Namely, the data shows that in this case the best results are achieved and new followers are reached. On the other hand, extremely large profiles achieve better results when they add more than 10 hashtags under their posts. Ultimately, the number of hashtags should be related to how strong your profile is and what you want to convey with your post.
Posting on weekends brings great results
Although people generally take a break from the workweek on weekends, it seems that they spend the most time on Instagram on weekends. Data shows that most content is posted during the week, so there is less competition on weekends, which increases the quality of reach of posts posted during the weekend.
If you publish new content during the weekend (Saturday and Sunday), you can expect over 20 percent more user interaction . All this is quite logical, but the quality of interaction ultimately depends on how high-quality and interesting the content you publish is.
Emoticons improve results
A large number of users are not inclined to add emoticons within posts. However, this seems like the wrong Instagram tactic because research results have shown that adding emoticons can increase user engagement .
The number of emoticons depends on your vision of the Instagram profile, but adding them is certainly desirable. Whether you add just one emoticon or 10, adding any emoticon should increase user engagement on your profile. So, practice adding emoticons and increase your chances of success.
Conclusion
As trends in the popularity of social networks change, so do the social networks themselves. Instagram has undergone a major transformation in the last few years, and this is one of the reasons why it is so popular today.
If you plan to build success on Instagram, we advise you to use one of the above Instagram tactics. Namely, new research shows some new trends on Instagram, and the sooner you adapt to them, the sooner you will achieve successful results.
If Instagram as a social network is a bit confusing for you and you're not sure how to create and publish content - we're here for you. Let us manage your Instagram profile for you and together with you create a successful brand and ensure great financial results. Fill out the form below.
If you want to promote your brand effectively on Instagram, you'll need to adapt to the trends that are prevalent there. First and foremost, you'll need to create a ton of quality and creative content that will spark user interest, but also create a sense of community with your community.
To avoid wandering through the endless maze of Instagram tips and ideas, a lot of analysis and research has been conducted – the result of which is aggregate data that shows how to use Instagram. The latest research has shown which Instagram tactics have the best impact on growing your reach and number of followers, and we will list them below:
Video content generates much more interaction
While it was once thought that photos were more popular than videos on Instagram, new data suggests otherwise. Research has shown that video posts get 20 percent more engagement than static posts (photos).
Despite this shift, photos are still far more dominant on Instagram. The ratio of photos to videos is far more on the photo side. According to some data, video posts only make up about 15 percent of the content posted on Instagram. Now might be the right time to start creating video content for this network, as the popularity of video is set to grow.
Shorter descriptions achieve more user engagement
According to data from numerous Instagram profiles analyzed, Instagram users create descriptions that are on average 300 characters long . Interestingly, they have as many as 2,000 characters available, but few use that maximum.
When we look at the research, not using the maximum is actually a positive thing, as shorter descriptions have been shown to be better for increasing user engagement on a profile. In fact, many recommend using amerika telefon numarası up to 50 characters in descriptions , which is reportedly the number of characters that users actually read below posts.
It is also interesting to note that some celebrities do not use descriptions at all when posting, and yet they still have an exceptionally high level of reach to users. So, all options are open and good, but it is still recommended to create shorter descriptions that are more interesting to users.
Fewer hashtags, better results
For a long time, there was a thesis that a larger number of hashtags was an Instagram tactic for greater organic reach on Instagram. However, it seems that this has come to an end as research has shown that a smaller number of hashtags actually brings better results .
Instagram profiles with a smaller number of followers should include a maximum of 3 hashtags in their posts . Namely, the data shows that in this case the best results are achieved and new followers are reached. On the other hand, extremely large profiles achieve better results when they add more than 10 hashtags under their posts. Ultimately, the number of hashtags should be related to how strong your profile is and what you want to convey with your post.
Posting on weekends brings great results
Although people generally take a break from the workweek on weekends, it seems that they spend the most time on Instagram on weekends. Data shows that most content is posted during the week, so there is less competition on weekends, which increases the quality of reach of posts posted during the weekend.
If you publish new content during the weekend (Saturday and Sunday), you can expect over 20 percent more user interaction . All this is quite logical, but the quality of interaction ultimately depends on how high-quality and interesting the content you publish is.
Emoticons improve results
A large number of users are not inclined to add emoticons within posts. However, this seems like the wrong Instagram tactic because research results have shown that adding emoticons can increase user engagement .
The number of emoticons depends on your vision of the Instagram profile, but adding them is certainly desirable. Whether you add just one emoticon or 10, adding any emoticon should increase user engagement on your profile. So, practice adding emoticons and increase your chances of success.
Conclusion
As trends in the popularity of social networks change, so do the social networks themselves. Instagram has undergone a major transformation in the last few years, and this is one of the reasons why it is so popular today.
If you plan to build success on Instagram, we advise you to use one of the above Instagram tactics. Namely, new research shows some new trends on Instagram, and the sooner you adapt to them, the sooner you will achieve successful results.
If Instagram as a social network is a bit confusing for you and you're not sure how to create and publish content - we're here for you. Let us manage your Instagram profile for you and together with you create a successful brand and ensure great financial results. Fill out the form below.