Click on the pivot table at the top right of the report
Change the dimension to 'social source and action'
Social sharing custom report
Now you have a handy overview of what content visitors share, with what action and where they share it.
Information about visitors who share
Now that it is clear what content is shared and on which social channels this content is shared, it is important to gain more insight into the visitors. How do these visitors arrive at the website and what is their behavior on the website? Click on the 'All About Sharers' tab:
Social sharing custom report
This report focuses on traffic sources. You can now find out where visitors are coming from. Is it mainly organic? CPC? Facebook? Understanding this is essential because it can help you map the value of your marketing efforts.
Social sharing custom report
The rows with data are not segmented by visitors who have performed a social action (the so-called sharers). The metrics (including % new visits and average visit duration) are a representation of the total number of visitors who come to the website via a channel. For example, the organic traffic shows all visitors who come via this traffic source and not just the sharers. To find out, for example, what the % new visits and average visit duration is, specifically aimed at the sharers, you can add the secondary dimension 'social type'. Then you only look at the socially engaged visitors. In this way, you see the metrics of visitors who have performed a social action.
Target conversion rate and revenue
For many marketers, it remains important to measure ROI. The 'Outcomes & Conversions' tab offers a solution for this italy telegram data Here, a distinction is made between visitors who have taken social actions and visitors who have not.
Social sharing custom report
We recommend everyone to customize this part of the report and determine for yourself which goals you want to include here. This can be done via editing. For example, if you do not have a webshop, but have set leads or downloads as a goal or event, you can also add these as statistics. This gives an indication of whether visitors take action on your website.
To gain even more insight, you can add the secondary dimension 'social source & action'. This way you can see which type of social actions generate the most return.
Social sharing custom report.