Make sure you give the user what they are looking for!

[Irfanabdulla1111]

Because if you post regularly on the same day at the same time, users will eventually learn when it's time to check your page for new content.

And to keep them coming back, you know: you have to meet their expectations, that is, the content they came looking for.

The best way to know what users are searching for on your page is precisely that: review their searches on your website.

How to know what users are looking for on your website?
Use Google Analytics.

If you don't have site search tracking set up, follow these steps:

The path is: Settings > Manage > View Settings.

Enable search tracking on your site as seen in the image below.


Returning Users - Enable Search Tracking
In "Query Parameter" you can include up to 5.

Note that I have entered the letter "S".

Don't know what query parameter is?
It is a section of the URL of the response page after using the search engine within your site.

If, for example, you type "hashtag" in the Enclaveproductiva blog search engine, the resulting URL is this:

The " S " is the query parameter in this case and may be different on each website.

Do a search on your site and look at the resulting URL, in WordPress it's usually "S".

If you are using any other content management system such as Joomla or Drupal (or even a website built from scratch with PHP) it will be equally easy to find out the query parameter.

You can then view the searches in Analytics: "Behavior > Site Searches"

Select a broad date range, such as six months, to get more information.

Your users' searches on your website should guide your content strategy.



3.- Use the great power of attraction of the series as if you were Netflix
Another strategy to encourage your users to "come back for more" is to create a series.

Do you remember when you used to watch series on TV and you had to wait a week to see the next episode?

Try to reproduce this intrigue with your content!


You have many possibilities: A series of videos, podcasts, infographics, posts on the same topic...

If you can find a topic and/or format that truly interests your audience, they'll come back every time email list of sweden businesses you publish a new "chapter" in the series.

Remember that we are "creatures of habit" and tend to repeat patterns of behavior.

Think about your own behavior.

When you find something you like, you repeat it, right?

Routine gives us a certain security and we tend to use "the known good."

It's about creating a habit in your users to return to your website periodically.

To get more reach, make posts on your social networks announcing upcoming dates: this will create more expectation.