Who is this course for

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For beginners who want to master a sought-after digital profession from scratch
For marketers who want to deepen their knowledge of contextual advertising
For entrepreneurs who want to promote their projects independently
If you are ready to study intensively and apply knowledge in practice, the course “Contextual Advertising Specialist” from Yandex Praktikum will be a great start for you in a new profession. Join us and begin your russia telegram data journey in the world of Internet marketing!

International School of Professions

The School of Professions also offers a five-week course on contextual advertising. Classes are held twice a week, each lasting 1.5 hours.

The program is standard:

introduction, KPI calculation, registration;
selection of keywords, negative phrases;
drafting advertisements;
Setting up a campaign in YAN;
getting to know and launching advertising in Google Ads and Display Network;
remarketing and retargeting;
campaign optimization and automation;
analysis and reporting;
assistance in preparing a portfolio and advice on finding a job.
Cost: 8900 rub. A certificate is issued.