Red area – At this stage
Posted: Thu Feb 13, 2025 5:09 am
A this objective is not yet achievable for this company. For example, because the organizational structure or technology is not yet ready for it. Or because the knowledge of the employees is still insufficient.
Orange area – The company can start experimenting with this objective at this stage. They may not achieve the goal 100%, but they are already gaining experience.
Green area – This objective should be achievable for this company with this social readiness. However, whether they achieve their business objective will of course also depend on the other marketing and communication efforts.
Note: This model needs to be created and filled in separately for each company and product. malaysia telegram data For objectives such as 'sales' and 'customer service' it makes quite a difference whether you sell cars or cola and whether it is B2C or B2B communication.
Bridging the gap
The social readiness and business objectives on the one hand, together with the social opportunity on the other hand, determine which social media objectives are achievable and when. For many companies, there will be a gap between where they are now and where they want to go. My colleague, Marijke van Moll, will discuss the strategy to bridge this 'gap' next week.
Orange area – The company can start experimenting with this objective at this stage. They may not achieve the goal 100%, but they are already gaining experience.
Green area – This objective should be achievable for this company with this social readiness. However, whether they achieve their business objective will of course also depend on the other marketing and communication efforts.
Note: This model needs to be created and filled in separately for each company and product. malaysia telegram data For objectives such as 'sales' and 'customer service' it makes quite a difference whether you sell cars or cola and whether it is B2C or B2B communication.
Bridging the gap
The social readiness and business objectives on the one hand, together with the social opportunity on the other hand, determine which social media objectives are achievable and when. For many companies, there will be a gap between where they are now and where they want to go. My colleague, Marijke van Moll, will discuss the strategy to bridge this 'gap' next week.