Companies with a conversation leader and a clear company culture (the two often go hand in hand) score best in terms of social media integration. This makes sense, because the company culture in such cases functions as a kind of conversation guide for employees. The culture determines how they should behave and how they should communicate, both with each other and with customers.
The problem is that in only 64% of companies the corporate culture is actively managed. Barely half of the mexico telegram data companies use their values as criteria in the recruitment process of new employees.
First who, then what
I am a huge fan of Jim Collins' book ' From Good to Great '. In it he argues that great companies decide 'Who?' and then 'What?'. Our research into social media integration and the extent to which companies are using it comes to the same conclusion. If you are serious about social media, you need two elements: a conversation leader and a company culture that guides your conversations. You will find that implementing new projects will go much more smoothly after that.
The above research also shows that companies with the wrong leader and culture will never be successful in the field of social media. Those companies probably have more important problems to solve first, don't you think?