About the new campaign type in Google Ads: Demand Gen

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Google Ads can meet the demand of consumers searching for products, information, and more. A shopper looking for laptop cases will see a variety of options in Search and Shopping ads. However, Google Ads' weakness is demand generation.

The Display Network (GDN) is useful for audience and contextual targeting. However, many advertisers prefer the rich targeting capabilities of Facebook* and LinkedIn. For example, LinkedIn lets you target ads by job titles. Additionally, the ad formats and placements on these two social platforms tend to be more native. A Facebook* ad appears in the feed as if it were a post.

Google Ads has responded. New Demand Gen campaigns, launched saudi arabia telegram data in June, “help advertisers shopping on social platforms find and convert consumers with immersive, relevant, and visual creative that grabs attention and drives action at the right moment.”



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