A significant part of the training is devoted to web analytics

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Eduson Academy – Course “Contextual Advertising”

Eduson Academy offers an intensive online course “Contextual Advertising”, designed to develop professional skills in the field of digital marketing. The program consists of 52 lessons with a total duration of 30 hours and covers a wide range of topics: from the basic principles of Internet marketing to advanced techniques for setting up advertising campaigns and web analytics.



The course begins with an immersion into the basics of internet south africa telegram data marketing, where students study key promotion channels and tools for analyzing user behavior. The program then moves on to the practical aspects of working with contextual advertising, paying special attention to setting up campaigns in Yandex.Direct and Google Ads.
. Students master working with Yandex.Metrica, learn to analyze the effectiveness of advertising campaigns and conduct A/B testing. These skills allow you to optimize advertising strategies based on real data.

The program also includes a module on creating sales sites, where students study the principles of adaptive and UX design, learn to create prototypes in Figma. This gives a comprehensive understanding of the process of promoting a business on the Internet.

The course's special feature is its emphasis on developing soft skills. Students learn how to effectively organize workflows, communicate in distributed teams, and use modern project management tools.

The training is flexible, allowing students to study materials at their own pace. The program includes practical assignments and a thesis defense, which helps build a real portfolio.