In our previous article, we explored the benefits of moving from a CMS (Content Management System) to a DXP (Digital Experience Platform). Today, we offer you an inventory of the essential features of a DXP, which stand out for their impact and usefulness. Each feature will be developed later, in detail, in dedicated articles, in order to study its specificities and benefits for website managers, particularly communication and marketing teams.
It’s a no-brainer to start with this topic. DXP offers much more advanced content management than a traditional CMS, transforming the system into a centralized content hub optimized to meet the needs of various teams. This not only makes content management easier, but also optimizes its distribution.
Here are the key features expected:
Search Engine Optimization (SEO) Management : DXP includes sophisticated tools to optimize russia telegram data SEO, with automatic keyword recommendations, meta tag optimization, URL structuring, and semantic markup.
Multilingual support : With built-in multilingual management, you can deliver consistent, localized content globally.
Publishing workflows : DXP offers customizable workflows that manage every step of content creation, review, and validation.
Integration of artificial intelligence ( AI): AI allows to analyze and continuously improve the quality of content. It can offer suggestions to improve style and clarity, optimize titles.
DAM: Digital Asset Management for centralized and optimized media management
DXP integrates a complete Digital Asset Management solution, allowing companies to centralize, organize and optimize all their multimedia resources, such as images, videos, documents and audio files. This advanced management facilitates the storage, search and use of digital assets while ensuring brand consistency across all channels.