Individual approach to advertising
Posted: Thu Feb 13, 2025 5:49 am
Demand Gen
Demand Gen will replace Discovery campaigns, according to Google. Demand Gen ads will appear on YouTube (including Shorts), Gmail, and the Discover app. Discovery campaign advertisers can switch to Demand Gen starting next month.
Demand Gen advertisers can optimize ads for sales, but the primary focus is on micro conversions like email signups and page views. According to Google, Demand Gen campaigns are attractive to social media advertisers for five reasons:
Expanding coverage;
Flexible bidding options;
Reporting and measurement;
Audiences.
Extended coverage
YouTube Shorts impressions are one of the key benefits of Demand taiwan telegram data Gen campaigns. Shorts videos are 60 seconds long, vertically oriented, and are viewed 50 billion times per day, according to TechCrunch. Like Facebook* and Instagram* videos, Shorts ads appear as users scroll. The ads are in the feed and therefore out of the way. The Shorts audience opens up a wealth of opportunities for advertisers.
Individual advertisements
Discovery campaigns only show image ads and product feeds. Demand Gen campaigns include those formats, plus videos and carousels.
Google's introduction of the carousel format allows advertisers to showcase more products and topics. Like responsive ads, all Demand Gen formats are placed in a single campaign that is optimized to achieve the campaign objective.
Demand Gen will replace Discovery campaigns, according to Google. Demand Gen ads will appear on YouTube (including Shorts), Gmail, and the Discover app. Discovery campaign advertisers can switch to Demand Gen starting next month.
Demand Gen advertisers can optimize ads for sales, but the primary focus is on micro conversions like email signups and page views. According to Google, Demand Gen campaigns are attractive to social media advertisers for five reasons:
Expanding coverage;
Flexible bidding options;
Reporting and measurement;
Audiences.
Extended coverage
YouTube Shorts impressions are one of the key benefits of Demand taiwan telegram data Gen campaigns. Shorts videos are 60 seconds long, vertically oriented, and are viewed 50 billion times per day, according to TechCrunch. Like Facebook* and Instagram* videos, Shorts ads appear as users scroll. The ads are in the feed and therefore out of the way. The Shorts audience opens up a wealth of opportunities for advertisers.
Individual advertisements
Discovery campaigns only show image ads and product feeds. Demand Gen campaigns include those formats, plus videos and carousels.
Google's introduction of the carousel format allows advertisers to showcase more products and topics. Like responsive ads, all Demand Gen formats are placed in a single campaign that is optimized to achieve the campaign objective.