These are campaigns focused on getting many views of your video. Highly recommended if you have a small spot or mini clip and you want to promote it. The video will only play when users hover over the ad and you will pay for each view (for each time someone hovers over the ad and it is activated).
1476906682_streamline-40Website clicks or conversions (you want them to come to your website and buy)
This is one of the most commonly used campaign objectives. It is used to create image ads that include a button and a destination URL . The objective here is to redirect the user to your website, that is, to get them off Twitter so they can reach your sales page.
It is always better to link to a specific page and not the main one, so that the information is as relevant as possible to what you are advertising. In this type of campaign you pay per click and it is necessary to implement conversion tracking (as I will explain later).
1476991732_streamline-16-1App downloads or re-engagements (you want them to use your app)
Both are focused on mobile devices but they are really two different campaign objectives. You can combine the two or create them in phases. First the download campaign and then encourage interaction with the app. These campaigns accumulate cost as there are real downloads or interactions.
S1476906477_streamline-62followers (you want notoriety and more followers)
These are campaigns to get followers and you pay every time mobile database uae follows you after clicking on the ad. They are interesting if you have a generous budget and if you also do other campaigns based on clicks or interactions. They have a downside and that is that if for whatever reason the user who became a fan with your ad stops being one, Twitter will not refund your money (just like Facebook Fans).
1476906762_streamline-58Potential clients (you want leads, create a database)
These are new and imitate Facebook's contact form campaigns. The objective of these campaigns is to obtain email addresses from users who match your target audience in order to expand or improve your database and subsequently create a sales strategy. The ad includes an interactive drop-down where the user can fill in the information they want and you pay for the number of potential customers obtained (not for clicks).
1476906500_likeRecognition (you want notoriety, to be visible)
These are new and very similar to tweet interaction campaigns. With these campaigns you get visibility and users see your content (your tweets). The difference is that you pay per thousand impressions (CPM) instead of per click (CPC), so they are ideal for developing longer-lasting branding strategies because they will be cheaper.
2. Ad formats: Sponsored Tweets vs Twitter Cards
It is recommended that each campaign have at least 5 or 6 ads. This is great because we can choose between two formats and within each one the variety that best suits our objective. There are currently five types of Twitter Cards , but the most commonly used are Lead Generation and Website Cards . These are formats enriched with extra functions to normal tweets that can help you capture more attention and personalize your image and message.