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How to do word-of-mouth marketing for online courses?

Posted: Thu Feb 13, 2025 6:17 am
by armdrejoan
Word-of-mouth marketing for online courses can be roughly divided into two stages:

1. Word-of-mouth marketing before the course is officially launched - Taking Alisasa as an example
Let’s first take the online course operation of the well-known YouTuber Alisasa as an example.

Mutual benefit with KOL: effective word-of-mouth communication
At the end of 2022, Alisasha cyprus phone number list the " Self-Media Management Teaching " course on SAT. Knowledge Satellite. The discussion continued for several weeks, triggering a buying frenzy. As of February 2023, the number of purchases has exceeded 26,000, and the course will not be officially launched until April. In other words, during the course fundraising period alone, the sales amount has exceeded 10 million, making it the most purchased self-media course in Taiwan.

If you observe her operation methods, you can find that in addition to media reports, Alisasa mainly relies on word-of-mouth marketing.

First, she found some KOL friends, such as Moyangzi, a minimalist storage expert with 450,000 subscribers on YouTube. Alisasha conducted a "trial teaching" session as a self-media consultant, helping her analyze the YouTube channel and make content adjustment suggestions. The entire teaching process was recorded in the form of a video, and the course introduction can also be seen in the video information column.

Alisasa came to analyze my channel! Really can’t pass the test? How to become famous
Of course, what everyone wants to know most is whether the numbers of these KOLs have really grown after being "trained" by Alisasa?

A month later, Alisasa made these achievements into an IG short video and told netizens that the friends she guided had indeed achieved growth in their self-media results after practicing for a while. For example, Mo Yangzi also left a message to testify, saying that Alyssa did help her break through many business blind spots.

After all, the background data cannot be faked, which is equivalent to a kind of basis & after, which increases the credibility of Alisasa's teaching ability.

Alisasa’s online course word-of-mouth marketing is very complete! From KOL to KOC, everything is covered.
Collaboration with KOC and amateurs: Being approachable is more convincing
Another word-of-mouth marketing method adopted by Alisasa was that she held an offline physical lecture event called " Trial Teaching for ".

Most of the participants are KOCs (micro-influencers, nano-influencers) and amateur creators who have around 1,000-50,000 fans, small traffic, and are still exploring.

In some ways, this group of people is actually the TA outline set by Alyssa’s self-media management course, so their "after-class experience" will appear more real, more convincing, and more likely to influence their fans' purchasing decisions.