The trend of market segmentation is obvious, and different user groups have different needs for TV boxes. Some users pay more attention to image quality and video playback smoothness, and tend to choose high-end 8K TV boxes; some users pay more attention to price, and choose mid-range and low-end products with high cost effectiveness; and some users hope that the TV box can serve as a smart home control center, and choose devices with corresponding functions. Manufacturers have launched customized products for different market segments to meet the needs of different users.
Changes in user needs
Demand for High Definition Content
As users’ demands for video quality increase, the demand for high definition content also increases. Users not only want to watch high definition videos, but also want to enjoy the stunning visual peru number data experience that ultra-HD videos such as 4K and 8K bring. This promotes the popularization of 4K and 8K TV boxes and the development of related industrial chains.
Demand for Intelligence
Users expect the TV box to be not only a video playback device, but also a smart home control center to realize voice control, device interaction, and other functions. Users hope to be able to control lighting, air conditioning, curtains, and other devices through the TV box to achieve home automation.