Step 5: Choose the export file type

A collection of data related to the UK.
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shaownhasan
Posts: 414
Joined: Sun Dec 22, 2024 6:30 pm

Step 5: Choose the export file type

Post by shaownhasan »

You can now choose to export the data as PDF, CSV, Google Sheet, or Excel file

That’s it.

Or is it?

The file type you choose for the export will highly affect how you dentist data feel at the moment you need to find data in your UA backup.

What’s even the difference between CSV, PDF and spreadsheet exports of UA data?
Each UA data export file type contains (some of your) data. They all have disadvantages and benefits.

The cool and sucky things of Universal Analytics PDF exports
A PDF export of Universal Analytics looks nice. It presents your data as a graph, a chart, a neat table, as in this example of a PDF of the UA Landing Page report.

UA backup export PDF
But here is the thing.

When you click on filters and buttons, like “Conversions, nothing happens.

A Universal Analytics PDF export is nothing more than a static screenshot

Oh yeah, you can change the filters in UA and export the data as a new PDF.
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