5 Instagram strategies that will ensure the success of your business

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Are you curious about which Instagram strategy best increases user interest? How can you use Instagram to build a loyal community that will generate your regular customers? What are the features Instagram offers that have a positive impact on Instagram marketing?

According to the latest data, there are about 25 million businesses on Instagram , that is, these businesses have a profile created on this popular social network. As the number of Instagram users around the world (and in Croatia) is growing rapidly, so is the power of Instagram marketing. It is estimated that business profiles on Instagram have more than 200 million user visits every day , which is a very tempting number for marketing appetites.

Instagram has been tweaking its feed for years to bring quality posts to the forefront and attract users' attention. This presents a huge challenge for end users and brands, where with a lot of creativity and smart tactics, they can reach a large number of users with little effort. To increase your chances of successful marketing on Instagram, you need to resort to certain tactics. Below, we bring you 5 Instagram strategies that will help increase your ROI (return on investment) and secure you new customers through Instagram:



#1: Content that sparks user interest
A bad thing for the growth of your Instagram profile is 'scrambling' with content. Namely, users who follow your Instagram profile have certain interests that made them follow you. The assumption is that they liked the content you posted on Instagram. Therefore, it is not wise to 'change course' and post content that is not really related to what should be the 'backbone' of your Instagram profile . For example, if you write about marketing, keep writing about marketing - any post that is not related to marketing will affect the user's interest less.

To understand what your users are interested in, you need to do a little research . Fortunately, Instagram offers a variety of options, including the option to conduct surveys via Instagram Stories. Put up a fun poll every now and then and find out in an easy way what your Instagram users are interested in. Overall, all you need to do is post content that interests your users.



#2: Sharing user-generated content
If you sell a service or product, there is a high probability that your customers will comment on it, and some will even make a post on Instagram about it. Such posts should be used and shared. Namely, a positive post from a user about your brand is proof that users trust you and that your product/service is worth it. This will be a kind of review of your work, and it should provide you with new customers who will appreciate what you offer.

Sharing other users' content is a very rewarding Instagram strategy to increase ROI. In addition to getting free publication and a quality review of your work, you will help users promote their profile through your profile. Generally, it is a win-win situation and both parties benefit from it.



#3: Use good hashtags
Instagram is known for paying a lot of attention to hashtags . Namely, they can be used to search for content on this social network, and hashtags also play a significant role in increasing the number of natural reach of a post. If you want to harness the power of hashtags, you need to choose the right ones, the ones that are appropriate for your posts.

Interestingly, hashtags can attract users to your profile who are not following you , which can mean that they will follow you. Therefore, choosing the right hashtags should consequently increase the number of followers american number list on your profile. According to some data, an Instagram post that has at least one hashtag has a reach of 12.6% greater than a post without a hashtag.

To achieve maximum impact from hashtags, it is necessary to combine the selection of hashtags wisely. First of all, it is necessary to combine different hashtags and always choose some new combinations. It is also recommended to use several large hashtags, but also several smaller ones (with a smaller reach) within one post. Of course, all hashtags must be related to the content you are publishing, otherwise they will not bring any positive result.



#4: Track clicks on the link in the profile description
Unlike other social networks, Instagram allows you to post a link in only one place - the profile description. Although this seems like a limiting factor to some, it is important to understand that users are used to such a way of 'doing business' and that they will click on the link in the profile description if you interest them in it.

A good Instagram strategy for increasing the number of clicks on a link is to change the link frequently . This tactic is used by most bloggers and influencers, and according to some data, it shows that it is a smart way to use a link in the profile description. Namely, when you have a new offer or write a new post on the website, it is wise to replace the existing link in the Instagram profile description with a new one. This will arouse the interest of users, because they will understand that it is new content that is worth visiting.



#5: Track important profile statistics
By switching from a private profile to a business profile, you will see a wealth of Instagram statistics that you can track. There is almost no section of your profile that is not accompanied by statistics, and this is a great thing for anyone who wants to make progress on Instagram. Namely, based on the statistics obtained, it is necessary to create an Instagram strategy that will bring new followers, greater natural reach, and even the occasional client to your business.

Many might conclude that an increase in followers and likes is a sufficient indicator of Instagram growth, but that's not the case. You need to dig a little deeper and see what's specifically happening with your reach. It would be desirable to find out the number of new followers in your niche, which directly shows how valuable your content is. It's also a good idea to pay attention to the number and quality of comments, the number of messages that arrive in your inbox, and all other detailed parameters. With a quality analysis of statistics, you ensure the path to success.



Which Instagram strategy is best?
There is no single strategy that we would single out as the best, because each one affects the growth of reach, and only together do they bring the maximum effect . Therefore, pay attention to the strategies we have listed above and secure yourself new clients through Instagram marketing. No, you don't need 100,000 followers to be successful, you only need 100 or so real quality ones who are interested in what you offer. With a smart combination of Instagram strategies, your reach will grow even without followers.

If you need help with Instagram marketing, we are here for you. Our experience and ideas can take your business to a new level and ensure your success. Fill out the fields below and let us be your partner in achieving great business results.