2. Search for “URL” in the search bar and check the box next to “URL Parameters.”
Posted: Thu Feb 13, 2025 8:50 am
3. Click “Apply” and scroll to the far right of your ads table to view the URL parameters for each ad.
Conclusion:
Adding UTM parameters to your Facebook ads is a simple yet engineer data powerful way to track and measure their performance. By using static or dynamic parameters, you can gain valuable insights into which ads, ad sets, and campaigns are driving the most traffic and conversions. Remember to follow the Measurement Marketing Framework and use the reporting tip to streamline your ad management process. Happy tracking!
To use this extension to audit an ecommerce site, you will usually want to check the products page first. When you find a “view_item_list” event on the search console, you should find the corresponding “view_item” and “page_view” event details in the dataLayer Inspector, which lets you review all of the information being sent about each of the products.
When auditing an ecommerce site, you would also want to check all of the “Add to cart” transactions as this is an area where many websites fall apart. There are usually three different places where you can do this.
The first one is by clicking the “Add to cart” button on the shop page. This should bring up the “add_to_cart” event in the dataLayer and also in the GA4 events. You should see a list of all the information being sent in the items array. Check the array to make sure everything you need is being included.
Conclusion:
Adding UTM parameters to your Facebook ads is a simple yet engineer data powerful way to track and measure their performance. By using static or dynamic parameters, you can gain valuable insights into which ads, ad sets, and campaigns are driving the most traffic and conversions. Remember to follow the Measurement Marketing Framework and use the reporting tip to streamline your ad management process. Happy tracking!
To use this extension to audit an ecommerce site, you will usually want to check the products page first. When you find a “view_item_list” event on the search console, you should find the corresponding “view_item” and “page_view” event details in the dataLayer Inspector, which lets you review all of the information being sent about each of the products.
When auditing an ecommerce site, you would also want to check all of the “Add to cart” transactions as this is an area where many websites fall apart. There are usually three different places where you can do this.
The first one is by clicking the “Add to cart” button on the shop page. This should bring up the “add_to_cart” event in the dataLayer and also in the GA4 events. You should see a list of all the information being sent in the items array. Check the array to make sure everything you need is being included.