Collaborate With Influencers

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Build Customer Personas
Build personas that resonate with your target audience based on the knowledge you have gathered. This is an excellent way to grab their attention and connect with them.


Identify influencers who are popular among your target audience or can create an impact on them. For instance, if you sell fitness products then you should collaborate with an influencer who specialises in the fitness niche. Likewise, if you own a restaurant or cafe, then collaborating with a food vlogger can help widen your reach.

Create an Online Community
This is a strategic move to get closer to your target audience and understand their preferences. By initiating discussions about the topics of their interest, you can encourage participation. It is important to maintain regular communication with your community to keep their interest alive and win their interest.

Do Not Delete Negative Comments
Electronic word-of-mouth marketing may invite some negative publicity too. However, you malaysia phone number list must not delete every negative comment on your posts. It is suggested to let some of them be. They make your feed appear authentic. However, just make sure you do not have any PR issues or any other troubles going on. If you are clear on your part, then such opinions about your products should not bother you.

How to Manage eWOM to be in Your Brand’s Favour?
To begin with, you must keep a close watch on eWOM on all online platforms. It is important to join multiple online communities and drive positive conversations around your products. Be a part of the conversation and keep it going to generate interest in your products. It is a good idea to collaborate with influencers to create a wider impact and attract more customers to try your product. Building consumer personas also helps in ensuring eWOM works in your brand’s favour.