Create Shareable Content

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Curating viral or shareable content through social sharing is an impeccable WOM marketing strategy. There are a few key attributes that can get people talking good about your brand and drive word-of-mouth referrals:

Social Media Currency: The more your product enhances the image of your customers, makes them feel good about themselves, or helps them create an impression, the more likely they are to share it on their social media. Curate content that thrills your customers.
Emotional Connect: People mostly talk about things they truly care about. Create relevant content that brings out an emotion in your customers and makes them feel emotionally bonded.
Publicity: Create relatable content that people would like to share. Organise events and share news about your brand. Try avoiding sensitive topics or other content that might discourage readers from sharing.
Insightful Content: People like to share useful information and help others. Make saudi arabia phone number list content that provides insights into topics your target audience is interested in. For example, address issues relating to those topics or list out the benefits.
Narrate Stories: Share stories about your brand, as it helps you connect more with your customers by spiking feelings of compassion and trust in them. They are also a good way to communicate essential information creatively. Customers tend to share interesting and unique brand stories.
5. Increase Your Brand Advocates
Gleeful customers make the best advocates of your brand, driving in more customers and sales. According to Social Media Today, 85% of buyers believe user-generated content is more trustworthy than other forms of information about a product. So, encourage this happy flock of customers to do word-of-mouth marketing by rewarding their loyalty.

With the growing visibility and popularity of a brand, customers begin sharing user-generated content. User-generated content refers to the content they create highlighting your products/services. For example, posting a picture or video on Instagram wearing or using your product, where they rave about it.