Selecting promotion channels
Posted: Thu Feb 13, 2025 9:45 am
Use tools such as SimilarWeb or SEMrush to gather information about competitors’ strategies.
3. Definition of a unique selling proposition (USP)
A USP is what differentiates your business from your competitors. Your unique selling proposition should clearly show customers why they should choose you over another company. It can be based on a unique product, quality service, price, or other factors. For example, if you offer fast delivery times or eco-certified products, this could be your key USP.
An equally important step is choosing algeria phone number list the right channels to promote your business. For small businesses, the choice of channels depends on the target audience and budget. The main channels to consider are:
Social media : a platform for interacting with audiences and promoting products.
Content Marketing : Creating a blog or publications that draw attention to your brand.
Email marketing : sending out news, promotions and offers to strengthen relationships with customers.
Contextual advertising : an effective way to quickly attract customers using Google or Yandex.
SEO : Optimizing your website for Google and Yandex search, which will allow you to receive organic traffic.
3. Definition of a unique selling proposition (USP)
A USP is what differentiates your business from your competitors. Your unique selling proposition should clearly show customers why they should choose you over another company. It can be based on a unique product, quality service, price, or other factors. For example, if you offer fast delivery times or eco-certified products, this could be your key USP.
An equally important step is choosing algeria phone number list the right channels to promote your business. For small businesses, the choice of channels depends on the target audience and budget. The main channels to consider are:
Social media : a platform for interacting with audiences and promoting products.
Content Marketing : Creating a blog or publications that draw attention to your brand.
Email marketing : sending out news, promotions and offers to strengthen relationships with customers.
Contextual advertising : an effective way to quickly attract customers using Google or Yandex.
SEO : Optimizing your website for Google and Yandex search, which will allow you to receive organic traffic.