Utilise Your Best Coupon Ideas Right Now

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The Negative Aspects of Using Coupons
While coupons help drive sales, they can also have a negative impact on your brand. How? Well, if you give coupons regularly, customers will get accustomed to discounts or freebies offered by way of these coupons. In such a case, if you withdraw the coupon discount for a while, you may experience a dip in sales. Customers wouldn’t like to shop at your store during times when there is no coupon or other scheme going on. They are likely to abandon the cart upon finding out that the coupon is no longer available.

Moreover, though coupons help increase sales, they often lower the profit algeria phone number list margins. It is advised to give coupon discounts only if you are making a substantial profit as a result. If they seem to add to the financial strain then avoid them or lower the amount of discount being offered.


After going through the risks involved in using coupons, you might want to refrain from employing this marketing strategy. But with almost every brand offering coupons to boost their sales, not using them may be a riskier business. Customers expect online stores to offer coupons and failure to fulfill this expectation might work against your brand. Thus, it is important to provide coupons but the move should be strategically planned. You determine which coupon ideas work best for you and implement them tactfully to make the most of this marketing strategy.


We are sure the coupon ideas shared above will help you devise an effective marketing strategy. It is important to figure out which one is suitable as per your business model and incorporate it. 96% of the participants, in a recent survey, mentioned that they look for coupons before buying a product online. It is recommended to closely monitor your sales after floating a coupon to understand how it impacts your business. You may decide to go ahead with it or change your marketing strategy based on your findings.