Brands need to build and maintain a presence on review sites their customers are using, especially those that are prioritized by search engines. This requires not only responding to reviews, but also understanding how different sites present and manage those reviews. For instance, Google’s review system aims to reward high quality user reviews, but the system also evaluates articles, blog articles and ratings from review websites.
Learn more on how to manage reviews on a botim data Google business profile.
Multichannel and multi-location management
Facebook Reviews, Yelp, Glassdoor, Google Reviews—there are a lot of review channels available for consumers to provide feedback. When you have a sea of opinions flowing in across multiple channels and locations, it’s easy to get caught up in the tide with manual monitoring.
But a good review management software will do the work for you by collecting reviews across various channels and aggregating the data into one place, enabling brands to mine and analyze the data to help streamline their response protocol. When all your reviews are located within one platform, it’s easier to monitor, respond and improve your review management strategy.
Gain business insights
A review management software gathers positive and negative feedback to pinpoint opportunities for improvement. For example, if many customers are mentioning the same glitch in Google Play or App Store reviews, the product development team can use this information to create a fix.
Competitive intelligence
Some review management software aggregates competitor data to evaluate how your brand measures up to other businesses within your market. Having access to competitor analytics will help you further identify opportunities for growth and gaps you may be able to fill with your review management strategy.