Customer experience
AI-driven comments analysis tools give you targeted insights into how you can be more customer-centric. They help you prioritize customer needs such as faster responses to queries, a better store ambiance or an improved user interface for your website.
How to collect, analyze and apply voice of the customer data
The sea of VoC data you gather will give you a number of insights but business owner data not all of them will serve your purpose. That’s why it is important to establish your business goals for the project.
Are you looking for ways to improve your revenue and sales? Do you want to build a better loyalty program? Do you want to diversify your products and offerings? Are you interested in emerging industry trends that you can leverage? The answers to these questions will help you decide your data acquisition strategy, like choosing whether you want to use only social listening data or also gather data from reviews and surveys.
Knowing what specifically you want to address will also help you streamline the conversations that will arise once you get your VoC data analysis results.
Once you have decided your approach, you must focus on pulling data from the sources that are most relevant to your business. Here is a list of data sources that you can use.