Create Engaging Email Sequences Using Automation Software

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Increased Member Engagement With Increased RenewalsOctober , To ensure successful membership renewal telemarketing calls, there are a few key points to consider.teaching marketingBy Marcia Jenkins, Senior Operations ManagerAccording to the Membership Marketing Benchmark report, it has been a challenging year for association membership. Not since the Great Recession over a decade, ago have more associations reported that their membership has declined compared to those showing an increase.Increased Member Engagement Through Telemarketing Increases RenewalsOne key factor for year-over-year membership growth is a deliberate focus on engaging with members in various communication channels.

Telemarketing is a successful way to engage with bahamas number data members throughout their membership lifecycle, even those who have let their membership lapse.With employee layoffs, hours reduction, and furloughs, it can be challenging to fulfill all of the roles needed to increase member retention and grow memberships.Components of Successful Telemarketing Calls Whether in-house or with an outsourced partner, here are some of the basic telemarketing components essential to success. Scripting: The key to ensuring the long-term effectiveness of your outbound telemarketing script may be to eliminate the “script.” Instead of writing paragraphs for agents to “read,” consider developing an outline or road map that provides directional conversation and key talking points to assist the agent in accomplishing their objective.

Doing so allows the agent to insert their personality, use their own words and build credibility with the prospect.Click here to read the Components of an Outbound Telemarketing Script.Training: Team members have to be thoroughly trained, without question. To successfully conduct member engagement telemarketing calls, the team has to know the product. In this case, the “product” is the benefits your members receive by being members of your association. Remember that some benefits are tangible, and others are intangible, so make a list and ensure the team knows all the benefits!To read more about training for associations, click here.