Some key neuromarketing factors to influence consumer decision making
Posted: Mon Dec 23, 2024 9:55 am
Marketing experts know and are well aware that a product will be successful or not depending on whether it is able to activate the area of the brain known as the amygdala; largely responsible for emotions. We commonly think that we buy simply for joy or pleasure. But in reality, the greatest emotion that brands use is FEAR . Fear is the most accessible and important emotion we have as a means of survival. Brands do this by claiming that if we do not buy their products we will feel less safe, happy, free and less in control of our destiny.
GUILT is another big emotion where brands play a big role. You may feel guilty for not being home with your kids very often, but you do the best you can by filling that void of absence with toys or electronics .
PRIDE is another great emotion, because it gives everyone the mindset that they “deserve” the best. Why should you pay attention to neuromarketing? Because whether we like it or not, it is here to stay. Here are some key neuromarketing factors to influence consumer decision making.
Take Advantage of the Scarcity Effect : Humans are interesting all india whatsapp number list creatures. In general, we have a tendency to want something more when we know there is less supply. The more limited the product or service is, the more tempting it becomes. This curious phenomenon is called the scarcity effect and is also a widely used neuromarketing trick. The power of this technique lies in the ability to turn any common product or service into a “must-have” product. The idea of having a “rare” product would make them value it even more. That is, these items would always have a “special” place in the minds of their consumers. Many big companies have been successfully employing this neuromarketing technique. For example, Amazon has mastered the art of the “limited time offer.” It has been observed that customers buy more actively when they see the “countdown” timer on the page or messages like “Only two left in stock!” Meanwhile, some companies turn products or services into must-haves by attaching labels like “Exclusive” and “Collectible.”
Push the Pain Buttons: One of the most revealing discoveries in neuromarketing is the idea that consumers respond more to pain than pleasure. Neuromarketing reveals that customers pay more attention to things that could harm them over those that they would love when it comes to purchasing decisions. The brain’s response when it comes to avoiding pain is three times stronger than its reaction when seeking pleasure. This means that brands should focus more on showing how their product or service could alleviate “pain” rather than sharing the pleasures their target audience can get from these products. Working with Colors to Elicit EmotionsUsing color has a transformative effect on your customers’ brains. This is why using colors is a great way to direct audiences to feel what you want your product or service to convey. The key point is to determine what specific emotion or vibration you want to achieve. Each color communicates a certain emotion to your target customers. For example, purple is generally perceived as unique and edgy. Red is bold, exciting, and adventurous; While blue is typically associated with cleanliness, honesty and sincerity, freshness and being organic are often thought of when customers see green. Meanwhile, yellow or orange represents hope and optimism.
Make everything about your website user-friendly: Get a lot of consumer insights and see how functional it is from a third-party perspective. Be mindful of the links you use and what your content actually conveys to your customers. Make sure the content is also consistent and coherent, and optimize it to minimize confusion and frustration. If the site is too cluttered but easy to use, it may still need some work. Too much clutter can make the average consumer feel overwhelmed.
In summary
Neuromarketing is a powerful tool specifically when it comes to establishing trust, connecting with your customers, and even increasing your sales. Not only could the success of your company’s branding or packaging convert visitors into potential customers, but it could also make lifelong consumers loyal to your name. However, more and more neuromarketing techniques are being discovered every day.
GUILT is another big emotion where brands play a big role. You may feel guilty for not being home with your kids very often, but you do the best you can by filling that void of absence with toys or electronics .
PRIDE is another great emotion, because it gives everyone the mindset that they “deserve” the best. Why should you pay attention to neuromarketing? Because whether we like it or not, it is here to stay. Here are some key neuromarketing factors to influence consumer decision making.
Take Advantage of the Scarcity Effect : Humans are interesting all india whatsapp number list creatures. In general, we have a tendency to want something more when we know there is less supply. The more limited the product or service is, the more tempting it becomes. This curious phenomenon is called the scarcity effect and is also a widely used neuromarketing trick. The power of this technique lies in the ability to turn any common product or service into a “must-have” product. The idea of having a “rare” product would make them value it even more. That is, these items would always have a “special” place in the minds of their consumers. Many big companies have been successfully employing this neuromarketing technique. For example, Amazon has mastered the art of the “limited time offer.” It has been observed that customers buy more actively when they see the “countdown” timer on the page or messages like “Only two left in stock!” Meanwhile, some companies turn products or services into must-haves by attaching labels like “Exclusive” and “Collectible.”
Push the Pain Buttons: One of the most revealing discoveries in neuromarketing is the idea that consumers respond more to pain than pleasure. Neuromarketing reveals that customers pay more attention to things that could harm them over those that they would love when it comes to purchasing decisions. The brain’s response when it comes to avoiding pain is three times stronger than its reaction when seeking pleasure. This means that brands should focus more on showing how their product or service could alleviate “pain” rather than sharing the pleasures their target audience can get from these products. Working with Colors to Elicit EmotionsUsing color has a transformative effect on your customers’ brains. This is why using colors is a great way to direct audiences to feel what you want your product or service to convey. The key point is to determine what specific emotion or vibration you want to achieve. Each color communicates a certain emotion to your target customers. For example, purple is generally perceived as unique and edgy. Red is bold, exciting, and adventurous; While blue is typically associated with cleanliness, honesty and sincerity, freshness and being organic are often thought of when customers see green. Meanwhile, yellow or orange represents hope and optimism.
Make everything about your website user-friendly: Get a lot of consumer insights and see how functional it is from a third-party perspective. Be mindful of the links you use and what your content actually conveys to your customers. Make sure the content is also consistent and coherent, and optimize it to minimize confusion and frustration. If the site is too cluttered but easy to use, it may still need some work. Too much clutter can make the average consumer feel overwhelmed.
In summary
Neuromarketing is a powerful tool specifically when it comes to establishing trust, connecting with your customers, and even increasing your sales. Not only could the success of your company’s branding or packaging convert visitors into potential customers, but it could also make lifelong consumers loyal to your name. However, more and more neuromarketing techniques are being discovered every day.