“The other day I saw a headline that said communications teams will eventually be replaced by AI,” says Bedell. “I knew it had to come from someone who isn’t currently working in communications. There’s too much nuance in the role for it to be fully automated. The tech isn’t there yet.”
On top of that, there’s a foundational communication car owner data skill that will always need a human touch: relationship-building.
“I don’t think people realize how much relationship-building goes into communications,” says Bedell. “It’s half the battle. The success of our content is dependent on our relationships with downtown businesses, the public health department—the list goes on.”
Instead of asking whether AI will replace our jobs, we should consider how it will transform them. The collaboration between AI and communication professionals creates a path toward a future where technology enhances human creativity, insight and productivity, redefining what’s possible for individuals at every level.
However, it’s crucial to acknowledge the risks associated with adopting AI. Finding the right balance between AI and human effort is key to achieving the best outcomes. As you embrace AI’s potential in communications, it’s important to understand and address the risks that come with it.
A text-based graphic that says, “How communications teams can reduce AI risks. 1) Double-check everything. Always ask for sources from AI-powered assistants. Take time to verify their validity. 2) Prioritize data security. Work with IT and Legal teams to create policies around employee AI usage at work. 3) Embrace experimentation. Encourage your team to engage in responsible AI experimentation.
Professionals who use text-based generative AI solutions should be cautious of potential avenues for misinformation, like “chatbot hallucinations” or faulty claims.