Why social media pros are looking for new opportunities

[shaownhasan]

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Social media job longevity is on the decline, and solving the issue won’t be an easy fix.

A lasting career in social media requires more than just enthusiasm for the job. Even the channel’s biggest enthusiasts may pursue other roles at the promise of career growth opportunities or a better work-life cash app data balance. Unfortunately, when we lose social media managers to other marketing disciplines, we lose valuable historical knowledge that is crucial for developing stronger strategies.

The Great Resignation may be over, but that’s not stopping seasoned social media professionals from plotting their exit strategies. Here are three reasons social media managers plan to move on, even in the face of a competitive job market and shaky macroeconomic conditions.

Moving up the corporate ladder
The professionals looking to leave their social media careers behind don’t plan on exiting the field entirely. Many are exploring new marketing disciplines with higher capacities for career development.

A data visualization titled “What roles will social media professionals pursue next?”. The most common roles marketer’s are considering after working in social media include Brand Manager (36%), Social Media Manager (31), Creative Director (30%), Influencer Manager (25%), Digital Strategist (24%), Data Analyst (17%).

Several survey respondents mentioned an interest in areas with more straightforward avenues to growth, like demand generation or corporate communications. That said, many still hope to make their way up the corporate ladder through brand marketing roles.