Should I use AMP?
Posted: Sun Feb 16, 2025 3:59 am
Notice how on mobile, two of these cards have a little lightning bolt and the word “AMP?” The proliferation of AMP results in SERPs is becoming more and more common. It’s reasonable to think that even though the majority of people using Google are not currently aware of AMP, over time and through experience, they will come to understand that AMP pages with that little icon load much faster than regular web pages and will gravitate towards AMP pages through a kind of subconscious Pavlovian training.
There are rarely any absolutes in this world, and this is costa rica number data exception. Only you will know based on your specific needs at the moment. AMP is commonly used by news publishers like the New York Times, Washington Post, Fox News, and many others, but it’s important to note that it’s not limited to that type of institution. While there is an AMP news carousel that often appears on mobile and is almost exclusively the domain of large publishing sites, AMP results are increasingly appearing in regular results, as with the example of Raekwon McMillan.
I’m a fan of leveraging blog content on AMP to drive more eyeballs to my pages, but I’m still a little nervous about putting product pages on AMP (even though it’s now possible). My end goal is to drive traffic and brand awareness through blog content and then ultimately drive more sales as people either get retargeted through paid or come back from other sources, direct, organic or otherwise, to actually complete a purchase. If your blog has strong, authoritative content, deploying AMP can potentially be a great way to generate more visibility and clicks for your site.
There are rarely any absolutes in this world, and this is costa rica number data exception. Only you will know based on your specific needs at the moment. AMP is commonly used by news publishers like the New York Times, Washington Post, Fox News, and many others, but it’s important to note that it’s not limited to that type of institution. While there is an AMP news carousel that often appears on mobile and is almost exclusively the domain of large publishing sites, AMP results are increasingly appearing in regular results, as with the example of Raekwon McMillan.
I’m a fan of leveraging blog content on AMP to drive more eyeballs to my pages, but I’m still a little nervous about putting product pages on AMP (even though it’s now possible). My end goal is to drive traffic and brand awareness through blog content and then ultimately drive more sales as people either get retargeted through paid or come back from other sources, direct, organic or otherwise, to actually complete a purchase. If your blog has strong, authoritative content, deploying AMP can potentially be a great way to generate more visibility and clicks for your site.