For example, Salesforce CRM software offers layers of security like multi-factor authentication, regulation compliance, user activity tracking and anonymized data to protect your customers (and your business). Sprout Social’s integration with Salesforce enables users to manage all their social customer care requests directly from Service Cloud, while enriching customer CRM profiles with social data. This is a major win for your data security and customer service gcash data efforts.
A screenshot of social data from Sprout integrated in the Salesforce platform, which demonstrates how incoming social messages can be linked to existing contacts and cases.
Request a demo of our integration today.
3. Train your team
Managing customer data is only possible if your whole team is on board. Host regular customer data trainings to empower ethical access and usage. Emphasize why customer data is important, how to use it for different business use cases and ways to share important insights across departments.
We recommend creating specific data collection, usage and sharing policies for your company. Make relevant details of your policy public-facing to provide additional transparency to your customers.
A screenshot of Sprout Social's privacy policy from our website. The policy explains how and why we collect and manage customer data.
4. Regularly backup and update your data