Two McDonald's co-branded McFlurries

[shaownhasan]

Table of contents:

What is co-branding?
Benefits of co-branding
Examples of co-branding
What is co-branding?
Co-branding is a marketing strategy where two brands home owner data collaborate together with the end goal typically being a new, collaborative product. We’ll cover more examples shortly, but one well-known co-branding partnership involves McDonald’s and their McFlurry options.

McDonald’s has two popular co-branded McFlurry’s: Oreo and M&Ms.

This is an example where two brands (McDonald’s and Oreo or McDonald’s and M&M) have partnered together to create a new product offering for their mutual customers.

Co-branding vs. co-marketing
We’ve talked about co-marketing on the Sprout Social blog before—but it’s key to know that while these two keywords sound very similar, they’re two different strategies.

As we mentioned, co-branding is a strategy where two brands work together to create a new product with both brand names attached to it.

On the other end of the spectrum, co-marketing is a strategy where two brands work together on a one-off marketing campaign or promotion.

One example of this is Pottery Barn and Sherwin Williams. These two complementary brands have created marketing promotions that enable them to help customers find both the right furniture and the right paint colors for their homes.