and a long article can introduce it
Posted: Mon Dec 23, 2024 9:59 am
This article uses case analysis to show how to effectively improve the conversion rate of the business page through data analysis, user research and cross-departmental cooperation. The success of the project not only reflects the team's in-depth exploration of details and the application of innovative thinking, but also proves that user-centered product optimization can bring practical business results. Project explanation ideas: background, how to find the problem goal (data measurable indicators) action to break down the problem, how to solve the problem, the biggest difficulty, the biggest highlight... Satisfaction: The overall conversion rate of the mall's business details page has been improved by improvement (data borrows the false to cultivate the true); Our company's business model: a platform that provides tools and communication communities for users of vertical groups, and mainly realizes profitability through advertising and e-commerce; Our company is a vertical platform main site with traffic monetization methods and diversion malls.
The core indicator of the mall is profit, and profit japan cell number income-cost; income = conversion rate per customer; The conversion rate can be broken down into each funnel list, business details, bill of lading, and payment; 1. Why focus on the improvement of the conversion rate of the business details page? As a product manager of the e-commerce mall, its core assessment indicators are roughly as follows: improvement, improvement of conversion efficiency, improvement, improvement of customer unit price, improvement of user experience, improvement of new customer retention and repurchase, etc.... Should product managers choose to do the end? In recent years, after the Internet has experienced a boom in spending money to do the market, it has become more and more aware that it is not enough to rely solely on the end, and the shortcomings of the end need to be made up as soon as possible.
So should product managers choose to transform into terminal managers? View details> First of all, the strategic focus of our company at this stage is to improve the mall. Then my K core is responsible for increasing the revenue of the mall. By breaking down the revenue increase (revenue = conversion rate, average order value), combined with the current business status of our company, the conversion rate can be improved greatly. One of the core indicators for product managers to improve is the conversion rate of the entire funnel. Through breaking down the data funnel and conducting user surveys and competitive product surveys, each funnel has been optimized to varying degrees; among them, the revision of the business details page has the greatest improvement on the funnel; 2.
The core indicator of the mall is profit, and profit japan cell number income-cost; income = conversion rate per customer; The conversion rate can be broken down into each funnel list, business details, bill of lading, and payment; 1. Why focus on the improvement of the conversion rate of the business details page? As a product manager of the e-commerce mall, its core assessment indicators are roughly as follows: improvement, improvement of conversion efficiency, improvement, improvement of customer unit price, improvement of user experience, improvement of new customer retention and repurchase, etc.... Should product managers choose to do the end? In recent years, after the Internet has experienced a boom in spending money to do the market, it has become more and more aware that it is not enough to rely solely on the end, and the shortcomings of the end need to be made up as soon as possible.
So should product managers choose to transform into terminal managers? View details> First of all, the strategic focus of our company at this stage is to improve the mall. Then my K core is responsible for increasing the revenue of the mall. By breaking down the revenue increase (revenue = conversion rate, average order value), combined with the current business status of our company, the conversion rate can be improved greatly. One of the core indicators for product managers to improve is the conversion rate of the entire funnel. Through breaking down the data funnel and conducting user surveys and competitive product surveys, each funnel has been optimized to varying degrees; among them, the revision of the business details page has the greatest improvement on the funnel; 2.