Boosts loyalty as you become a trusted source of information

[shaownhasan]

Take Chewy, for example. Much of their content is creator-driven or user-generated, and features customers (pets and humans) with their products—or packaging.

When you distribute this curated content to your customers, they know exactly what to expect from you. And during the purchasing phase, they’ll recall your brand above your competitors.

Overall, content marketing is a long- instagram data term strategy that helps you become more competitive. Some of its key business benefits are:

Increases your online visibility when you post relevant content with frequency
Generates more leads as you target specific customer stages
Builds relationships with customers when your product or service solves their problems
Creates awareness around your brand mission and values
Who is involved in content marketing & what do they do?
Content marketing is a process that involves multiple steps, from content ideation and creation to optimization and distribution. This is why you need a well-structured content marketing team that can adapt to new formats and your audience’s preferences.

LinkedIn post with a list of roles involved in content marketing

There are many different ways to staff a content team, but here are the most common roles and responsibilities tied to each one.

Content strategist
A content strategist manages the content marketing strategy for a business, ensuring every piece of content supports an overall goal. They also plan, design, create, edit and publish content that aligns with their audience’s needs.