What is Pinterest marketing?
Posted: Sun Feb 16, 2025 5:48 am
You probably know Pinterest as a go-to place to find DIY ideas and inspiration boards. Maybe you’ve personally used it for these reasons. But there is so much more to the platform, and it’s time for marketers to get linkedin data on board (no pun intended.)
Pinterest isn’t slowing down. In fact, it’s one of the fastest-growing social platforms. And with 85% of weekly users saying they’ve purchased something from a Pin, this platform deserves to be in your social media marketing stack. Let’s get into how to market on Pinterest.
Pinterest marketing is the practice of posting branded content on this visual-forward platform to cultivate and build awareness, connect with your audience and drive traffic to your website.
Since many are looking for buying inspiration, marketing on Pinterest is a powerful way to reach new customers.
A Pin on Pinterest from the brand MeUndies featuring a white fluffy dog wearing a bandana that has a shark pattern, while the dog's owner wears matching pajama pants.
Benefits of marketing on Pinterest
Adding another platform to the mix is no easy ask. But using Pinterest comes with benefits that make it worth the additional effort. To name a few:
Boost brand awareness
Every month 460 million people use the platform, so there’s an active audience waiting for you. Crumbl Cookies discovered this recently: In less than a year, they grew their Pinterest following from 7,000 to 1 million.
A screenshot of Crumbl Cookies Pinterest page where their profile picture and cover image are clearly branded images featuring their logo and cookies.
Pinterest isn’t slowing down. In fact, it’s one of the fastest-growing social platforms. And with 85% of weekly users saying they’ve purchased something from a Pin, this platform deserves to be in your social media marketing stack. Let’s get into how to market on Pinterest.
Pinterest marketing is the practice of posting branded content on this visual-forward platform to cultivate and build awareness, connect with your audience and drive traffic to your website.
Since many are looking for buying inspiration, marketing on Pinterest is a powerful way to reach new customers.
A Pin on Pinterest from the brand MeUndies featuring a white fluffy dog wearing a bandana that has a shark pattern, while the dog's owner wears matching pajama pants.
Benefits of marketing on Pinterest
Adding another platform to the mix is no easy ask. But using Pinterest comes with benefits that make it worth the additional effort. To name a few:
Boost brand awareness
Every month 460 million people use the platform, so there’s an active audience waiting for you. Crumbl Cookies discovered this recently: In less than a year, they grew their Pinterest following from 7,000 to 1 million.
A screenshot of Crumbl Cookies Pinterest page where their profile picture and cover image are clearly branded images featuring their logo and cookies.