Bringing the marketing automation process into your team
How does marketing automation work?
Examples of marketing automation
The role of AI in automation
What are marketing automation tools?
What is marketing automation?
Marketing automation is the process of speeding loan data up repetitive, time-consuming and complex tasks with the power of automation software.
Automation tools are popular in marketing departments. They empower teams to uncover insights or connect with customers in a faster, smarter way—all while offloading time-consuming tasks. Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more.
A green graphic that reads, What is marketing automation? Marketing automation is the process of speeding up repetitive, time-consuming and complex tasks with the power of automation software.
As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. It gives you the ability to build repeatable processes and templates for things like emails, landing pages and webforms.”
What’s the difference between email marketing and marketing automation?
Email marketing falls under the umbrella of marketing automation. But marketing automation is a lot broader and aims to streamline every corner of a marketing team. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing.