4.- Analyze your competition's payment strategy vs. their organic strategy with branded keywords

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When it comes to branded keywords, many website owners tend to use them only in their organic strategies, which seems reasonable.

As an added bonus, why not pay money to display your company name, if the branded terms trigger organic results?

If you don't, you could be missing out on great opportunities for your website when users search for your brand online.

Even for a business on a tight budget, it makes sense to spend at least a small amount of money on branded keywords.

Here's why:

You can dominate search results and gain credibility
If you appear in both organic and paid results, you will increase your visibility in search results.

What's more, you'll help show people that you're a major player in your industry.

Let's take the example of Adidas to illustrate this idea.

Look how it dominates the entire top of the results, creating a very attractive image of credibility for consumers.


SEO and PPC - Adidas
Your competitors may be trying to steal your brand words from under your nose.
There has been much controversy surrounding this practice.

Some companies use it to offer their products for their competitors' keywords, so you may want email list providers in france to defend your position, preventing your competition from increasing their traffic at your expense.

For example, these are the ads that appear when you enter the keyword "Airbnb":

SEO and PPC - Airbnb

You have more opportunities to create your own message
Advertising offers you a great opportunity to win the hearts of your consumers with a message that convinces them to visit your website.

You can even direct them to that landing page that you know is most likely to convert through paid search results.

If you're not convinced to give this strategy a try, start by researching which tactic is most popular in your niche.

The Keyword Gap tool gives you an easy way to check if your competitors are combining organic and paid strategies for branded keywords.

It also allows you to compare your competitors' portfolios against each other, analyzing up to five competitive domains at the same time.