Common challenges and solutions

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Here we will introduce the challenges that many companies face when implementing customer marketing and how to solve them.

1. Lack of skills to use data
Issue:
Even if there is an interest in DX, there is a lack of skills within the company to actually analyze data and operate CRM.

Solution:
Consider utilizing external experts or consulting companies, or training brazil whatsapp number data personnel using online learning content.

Especially when first introducing the system, getting help from professionals will help employees absorb the know-how smoothly.

2. Security and Privacy Issues
Challenges:
Since the company handles personal customer information, it is necessary to take measures to prevent information leaks and comply with laws and regulations.

SolutionWhen
introducing a system, it is advisable to select tools that meet international security standards, such as Privacy Mark and ISO 27001.

Also, prepare privacy and cookie policies to create a system in which customers can provide data with peace of mind.

3. Organizational silos
Issue:
Customer data is not shared between departments, and marketing initiatives end up being limited to partial optimization.

Solution:
Create a system for holding regular information sharing meetings and using CRM tools across the entire company.

It is also important for top management to deepen their understanding of digital and support the promotion of DX.