Reasonable cost Compared to working with KOLs
Posted: Mon Feb 17, 2025 5:16 am
This explains why KOCs are quickly becoming a popular marketing trend, especially in industries such as fashion, cosmetics, F&B, and technology. Why is KOC suitable for small businesses? 1. or large advertising agencies, the cost of working with KOCs is often much lower.
Instead of paying tens of millions of VND for a KOL post, small businesses only need to sponsor products (worth a few hundred thousand to a few million VND) or a small fee to receive promotional content from KOCs.
2. Increase Trustworthiness In a 2024 HubSpot france telegram data survey, 74% of consumers said they were more influenced by reviews from KOCs than commercial posts from KOLs . The reason? KOCs are like “neighborly friends,” more relatable and real.
3. Target the right audience KOCs are often members of small but specific communities – like beauty groups, tech groups, or mom groups. By partnering with KOCs, small businesses not only reach potential customers but also build long-term relationships with them.
4. Drives Quick Purchase Behavior A McKinsey report found that 62% of consumers make immediate purchase decisions after watching a KOC review video . This is especially true on platforms like TikTok, where short and engaging content can close a sale in minutes.
Instead of paying tens of millions of VND for a KOL post, small businesses only need to sponsor products (worth a few hundred thousand to a few million VND) or a small fee to receive promotional content from KOCs.
2. Increase Trustworthiness In a 2024 HubSpot france telegram data survey, 74% of consumers said they were more influenced by reviews from KOCs than commercial posts from KOLs . The reason? KOCs are like “neighborly friends,” more relatable and real.
3. Target the right audience KOCs are often members of small but specific communities – like beauty groups, tech groups, or mom groups. By partnering with KOCs, small businesses not only reach potential customers but also build long-term relationships with them.
4. Drives Quick Purchase Behavior A McKinsey report found that 62% of consumers make immediate purchase decisions after watching a KOC review video . This is especially true on platforms like TikTok, where short and engaging content can close a sale in minutes.