If you have ever run Facebook Ads or are about to try it, you must have thought: "The more people you advertise to, the easier it is to attract leads, right?" . In fact, this is one of the common misconceptions and also the reason why many campaigns fail.
Dropping a Mass file (a broad audience file) often creates a feeling of “wide coverage to increase opportunities”. However, the perspective from a Facebook Ads expert shows: costs but also a decisive factor for the success of the campaign.
Let's analyze deeper to understand why. 1. Drop Mass files: Sounds attractive but easy to "burn money" Mass file drop, also known as “mass advertising,” is when you choose an advertising audience that is too broad, without specific classification.
This method seems simple and effective greece telegram data but has many hidden risks: 1.1. Not everyone needs your product Imagine you sell high-end skin care products but you advertise to people who have no need for them, such as middle-aged men, older people, or people who don’t care about beauty.
No matter how attractive the ad is, it will be difficult to convince them. 1.2. Increase cost per action (CPA) Facebook charges on a per-impression (CPM) basis. When your ads are shown to people who have no intention of buying, you’re paying for useless impressions.
The result? Your cost per lead skyrockets. 1.3. Reduce the effectiveness of Facebook's algorithm Facebook uses user behavior data to optimize your ads. If your audience is too broad and unfocused, Facebook will have difficulty understanding your potential customers, making your campaign less effective.