Island automation
As a social media advisor within the government, Marcus van Wely sees the danger of 'island automation' when larger organizations in particular do not provide the resources centrally. There is a threat of a lack of control. See Van Wely's story below.
[vimeo]https://vimeo.com/32211537[/vimeo]
Social media policy: what is wise?
Of course, there are cases where individuals have harmed an organization with thoughtless social media use. But in 99% of cases, things go well and all the tweeting, Facebooking and Yammering does not cause any damage to organizations. On the contrary.
Everyone agrees that lengthy policy manuals do not stimulate and rather make employees withdraw into their shells than share their knowledge and skills with others. Menno Lanting puts it nicely: 'Extensive policy is an excuse for not having a vision/passion in the organization.'
In addition, the experts unanimously say: 'A good example is followed'. With this they want to indicate that the dissemination of the social media policy cannot be expressed on paper (surprisingly?), but that employees must be involved and trained in this, whereby their own responsibility must be emphasized.
What happens when you make people afraid to share knowledge internally?
See the video below in which Kirsten Wagenaar argues for the application of certain rules, whereby communication about personal responsibility should be emphasized.
Just as the above-mentioned reason is important for communicating internal policies regarding the use of social media effectively, it is downright unwise for an organization not to delve into all the laws, regulations and conditions of various social media.
The impact of the danger of the viral effect is many times greater than before. Van Vugt's statement - who says that it doesn't matter whether you make an unkind statement about your organization in a bar or on Twitter - can be nuanced, but the idea remains the same; not everyone must and can be fully aware of all laws, rules and general terms and conditions. It is again the awareness of everyone's own responsibility and this is where the role of the organization lies. The initiators, the top, the responsible managers; they must share this with the employees in an accessible way.
What would your mom say about this?
Van Vugt once again points to the common sense of the social argentina phone number list media user and cites a Microsoft policy: 'Don't be stupid' and 'What would your mom say about this?'.
Lanting says that there is still a world to be won here. Because users are still so naïve about it, he expects a backlash against the whole privacy story. But he mainly indicates that social media on the work floor ultimately brings good things: 'There is so much knowledge and information in organizations, where it would be very good to make it freely available because it then leads to better products for customers and also for employees.'
Food for discussion, what are your ideas about the use of social media within organizations?