Twitter: Repeating Successful Contests
Posted: Mon Feb 17, 2025 8:12 am
Facebook: Creating a 'Playground'
Grazia uses Facebook mainly for daily news. They post a message on Facebook about 3 times a day and create as much interaction with the readers as possible. In addition to news, polls, statements and fashion juries, there is a lot of experimentation with Facebook apps. This is an attempt to turn the Facebook page into a playground . According to the editors of Grazia, Facebook is “somewhat more static and less volatile ” than Twitter, and they take this into account when posting messages. Actions are carried out via Facebook, which try to tie in with current events and – as in the entire social media strategy – focus on interaction. An example of a Facebook action is the Grazia Fashion Train , where users could obtain a place on the HiSpeed Fashion Train to Paris by means of a quiz. Such actions have generated a lot of likes and publicity.
Grazia has multiple Twitter accounts, both of the glossy itself and bahamas phone number list of the editor-in-chief. They use them to promote each other back and forth, which has earned both accounts many followers. The content of the tweets is tailored as much as possible to the interests of the followers and mentions are (almost) always responded to. In terms of actions, a lot is tried. If something responds well, it is repeated. For example, retweet and competitions are regularly held, which always do well with Twitter users. “ The #GraziaGoodieBag is now a well-known phenomenon on Twitter,” says Hilmar Mulder.
Conclusion
'Always and everywhere online', 'a constant flow of information' and 'continuous pursuit of interaction' are the main points of Grazia's social media strategy. In addition, the content is well-tailored to the target group, so that the content of the messages is as relevant as possible. The project management - an important part of a social media strategy - seems to be in order: it is clear internally who is responsible for social media and these people take their task seriously. Social media are also used well to support the weekly glossy; the Facebook and Twitter pages are often referred to to stay informed about current events. In this way, social media offer added value to the readers. A clear distinction is made between different channels. For example, Twitter is used for fleeting messages and an attempt is made to transform Facebook into a true playground through various apps. All in all, it is clear that the editors of Grazia have thought carefully about the social media strategy and that it is also possible for magazines and glossy magazines to use social media as a marketing instrument.
In my opinion this social media strategy is fine. Do you see any improvements?
Grazia uses Facebook mainly for daily news. They post a message on Facebook about 3 times a day and create as much interaction with the readers as possible. In addition to news, polls, statements and fashion juries, there is a lot of experimentation with Facebook apps. This is an attempt to turn the Facebook page into a playground . According to the editors of Grazia, Facebook is “somewhat more static and less volatile ” than Twitter, and they take this into account when posting messages. Actions are carried out via Facebook, which try to tie in with current events and – as in the entire social media strategy – focus on interaction. An example of a Facebook action is the Grazia Fashion Train , where users could obtain a place on the HiSpeed Fashion Train to Paris by means of a quiz. Such actions have generated a lot of likes and publicity.
Grazia has multiple Twitter accounts, both of the glossy itself and bahamas phone number list of the editor-in-chief. They use them to promote each other back and forth, which has earned both accounts many followers. The content of the tweets is tailored as much as possible to the interests of the followers and mentions are (almost) always responded to. In terms of actions, a lot is tried. If something responds well, it is repeated. For example, retweet and competitions are regularly held, which always do well with Twitter users. “ The #GraziaGoodieBag is now a well-known phenomenon on Twitter,” says Hilmar Mulder.
Conclusion
'Always and everywhere online', 'a constant flow of information' and 'continuous pursuit of interaction' are the main points of Grazia's social media strategy. In addition, the content is well-tailored to the target group, so that the content of the messages is as relevant as possible. The project management - an important part of a social media strategy - seems to be in order: it is clear internally who is responsible for social media and these people take their task seriously. Social media are also used well to support the weekly glossy; the Facebook and Twitter pages are often referred to to stay informed about current events. In this way, social media offer added value to the readers. A clear distinction is made between different channels. For example, Twitter is used for fleeting messages and an attempt is made to transform Facebook into a true playground through various apps. All in all, it is clear that the editors of Grazia have thought carefully about the social media strategy and that it is also possible for magazines and glossy magazines to use social media as a marketing instrument.
In my opinion this social media strategy is fine. Do you see any improvements?